What's the deal with Dubs?

So what exactly is the deal with dubs that every man, woman, and grandpa feel the need to trick out their rides with oversized rims no matter how hideous they may look? Chrysler 300's, Cadillac Escalades and Yukon Denali's seem to be the usual culprits. Has anyone seen a Cadillac Escalade out there that rides on anything less than 22's?

Don't get me wrong, I'm a big proponent of aftermarket rims having purchased the first set of wheels for my 1991 Honda civic at a whopping 14" back in 1992. I eventually replaced those with a set of 15's and then the elusive 16's, 3 sizes larger than the original stockers. This was a big deal at the time as wheel customization was certainly in its infancy during the early 90's. Anyone with aftermarket rims was part of an underground culture and you certainly felt as if your ride was unique from a stock car.

I'm not sure what's happened in the past few years but somehow it's acceptable for 65 year old retirees to have chrome spinners on their caddy's. How about that grocery getting soccer mom with 20's on that Magnum of hers? For all the old school guys out there like me, it's time to dust off those 14's in our garages and bring this shiznit back to the streets.